247 Archetype

“(Arc)hetype / The original pattern or model of which all things of the same type are representations.”

247 was birthed from the idea of creating clothing which can be worn for every occasion and every scenario. As time went on, we found a single unremitting factor which ran throughout our lines: Performance.

As the years have passed, we’ve heavily leaned into this concept of performance, through rigorous testing with world class athletes, multiple elevations of individual pieces, and an unrelenting will to create the best products on the planet; products that not only align with our DNA in aesthetic, but also perform in synchronicity with the wearer’s attributes to maximise individual potential.